This is a tailored 8-week 1:1 coaching and mentoring experience for genuine subject matter experts and owners of service-based businesses wanting to elevate their profile and build their thought leader brand in a way that’s strategic, sustainable and respectful.
Sessions are conducted via video conference and are 60 minutes in duration unless otherwise stated (two early sessions run for 90 mins).
N.B. While this program runs for 8 weeks, we understand that life gets busy and there will be times when we’ll need to postpone the odd session or two. Ideally though, we manage to undertake all 8 sessions across a 12-week period. It also includes day-to-day phone and email contact with Trevor for the duration of the program.
WHAT TO EXPECT:
This program will give you clarity around your personal/business brand digital communications (across owned, earned and social media), enabling you to create content with purpose and confidence, and then build the right habits, systems and resources to implement in a way that’s both meaningful to, and efficient for, you and your business.
The program is a two-part process:
1 - STRATEGY - x2 90-min Zoom sessions covering such things as:
* Goals & priorities
* Audience mapping
* Content pillars
* Communications platform
2 - IMPLEMENTATION (ongoing coaching & accountability) - x6 60-min sessions (sometimes these might extend to 90 mins, so we schedule accordingly)
We will sketch out a practical 90-day playbook to kickstart your efforts and ensure momentum.
With our plan of action in mind, we will meet weekly to ensure prioritised activities are undertaken in a timely manner. These sessions are also used for further brainstorming of ideas and unpacking solutions to any problems or issues that arise.