Shelley Dolley

Book Launch Plan

Do you need specific, strategic advice on your next book launch? I've been in the trenches for many book launches, some with best-selling authors and some with first-time authors. There are many moving parts and the publishing industry has been in constant upheaval for a long time. It can be very confusing. However, there are reliable methods of audience-building that create lasting connections with book-buying and book-sharing fans. The customized book launch plan I help you create will: * Show you which steps to take and when to take them. * Create a deeper connection and rapport with your audience. * Avoid common pitfalls. * Build relationships with industry influencers. * Span digital and traditional marketing efforts. I've designed this for business book authors who want to gain clarity around proven book marketing strategies and want to know which strategies they should pursue for their next book launch. What's included in the Book Launch Plan? * You complete a comprehensive survey about your publishing history, speaking and business career, and current book. *We review your survey responses throughout 2-3 calls of an hour duration. * Thirty days after the final review call, you receive your Book Launch Plan PDF * We schedule 1-3 calls of an hour duration to review the findings and recommendations detailed in the plan. These review calls are essentially strategic coaching calls where you are able to ask any clarifying questions about the recommendations presented in the plan. In some cases, revisions to the plan are required based on our discussions. Those are handled promptly. The carefully tailored Book Launch Plan will guide you step by step throughout the most fraught period around releasing your book.

6 appointments

60 minutes each


Available on confirmation

Voice call number

Available on confirmation


Taxes included.

Get started with your name.

Email address

By clicking on the box when signing up for Coaching, including the Book Launch Plan Coaching, you are providing the electronic equivalent of your signature and asserting that you have read, understood, and agreed to this entire document. If you do not agree with these terms, do not purchase or use Coaching. *

Here's our legal agreement. Please fill in your name and sign so that we can get started. Thanks! *

Signature required