Shelley Dolley

Let's explore possible ways to work together. During this complimentary 30-minute session, we'll discuss what services I offer and whether they may fit with your needs.

You just need to get Shelley on the horn. This isn't related to being or becoming her client.

What's included in your Brand Audit? Your Brand Audit is a detailed, critical examination of your speaking profile and your online presence based on over two decades of experience working with clients (event organizers) who hire top talent multiple times each year. I know what they're looking for (some things might surprise you) and I can show you how to stand out in a competitive landscape. Your Brand Audit will provide strategic recommendations that will help you earn more as a speaker and reach a wider audience. The review will assess the quality and effectiveness of your video footage, speech descriptions, biography, website design, audience-connection and audience-building strategies, publishing cadence and strategies, representation, and networking. You will receive clear, actionable insights to amplify your brand's strengths and address any weaknesses. You begin your Brand Audit by completing a comprehensive survey. We review your survey responses throughout 2-3 calls of an hour duration. Thirty days after the final review call, you receive your Brand Audit PDF and we schedule 1-3 calls of an hour duration to review the findings and recommendations detailed in the audit. These review calls are essentially strategic coaching calls where you can ask clarifying questions about the recommendations presented in the audit. In some cases, revisions to the audit are required based on our discussions. Those are handled promptly. If undertaken by you, the carefully tailored recommendations will make a marked improvement in your reputation as a speaker and author with clients and fans.

Do you need specific, strategic advice on your next book launch? I've been in the trenches for many book launches, some with best-selling authors and some with first-time authors. There are many moving parts and the publishing industry has been in constant upheaval for a long time. It can be very confusing. However, there are reliable methods of audience-building that create lasting connections with book-buying and book-sharing fans. The customized book launch plan I help you create will: * Show you which steps to take and when to take them. * Create a deeper connection and rapport with your audience. * Avoid common pitfalls. * Build relationships with industry influencers. * Span digital and traditional marketing efforts. I've designed this for business book authors who want to gain clarity around proven book marketing strategies and want to know which strategies they should pursue for their next book launch. What's included in the Book Launch Plan? * You complete a comprehensive survey about your publishing history, speaking and business career, and current book. *We review your survey responses throughout 2-3 calls of an hour duration. * Thirty days after the final review call, you receive your Book Launch Plan PDF * We schedule 1-3 calls of an hour duration to review the findings and recommendations detailed in the plan. These review calls are essentially strategic coaching calls where you are able to ask any clarifying questions about the recommendations presented in the plan. In some cases, revisions to the plan are required based on our discussions. Those are handled promptly. The carefully tailored Book Launch Plan will guide you step by step throughout the most fraught period around releasing your book.